How to Add a Link in Bio on LinkedIn (2026

LinkedIn is the world's largest professional network — and one of the highest-intent traffic sources available to any professional, consultant, or B2B creator. When someone reads your post and decides to check your profile, they are a warm lead. What they see in those next ten seconds determines whether they connect, reach out, or quietly move on.

A clickable link in your LinkedIn bio can be the difference between that person becoming a client, a collaborator, or a follower — and them leaving your profile empty-handed.

This guide covers exactly where you can place links on LinkedIn, how to add them on both desktop and mobile, and how to choose the right link to make the most of your LinkedIn traffic.

Where Can You Place Links on Your LinkedIn Profile?

LinkedIn gives you several places to add links, each with different visibility and purpose:

1. The "About" section (bio text). This is your main profile description, visible to anyone who visits your profile. You can paste a URL directly into the text — LinkedIn will make it clickable. This is the most prominent location for a link.

2. Contact info (Website field). LinkedIn has a dedicated "Website" field in your Contact Information section. You can add up to three website URLs here. These appear when someone clicks "Contact info" on your profile.

3. The Featured section. If you have LinkedIn Creator Mode enabled, you get a "Featured" section near the top of your profile where you can pin posts, articles, links, and media. This is prime profile real estate.

4. Experience and Education sections. Each job or education entry can include a link to the organisation or a relevant external URL. Less commonly used for traffic generation, but useful for credibility.

For most professionals and creators, the combination of the About section and the Featured section is the most effective use of LinkedIn bio links.

How to Add a Link in Your LinkedIn "About" Section (Desktop)

The About section is the first place to add your link because it's visible without any extra clicks. Here's how to do it on desktop:

Step 1 — Go to Your LinkedIn Profile

Log in to LinkedIn at linkedin.com
Click your profile picture or your name in the top navigation bar
Select "View Profile" to open your public profile page

Step 2 — Click "Edit" on the About Section

On your profile page, scroll down until you see your "About" section
If you haven't added an About section yet, you'll see a prompt to add one — click it
If you already have one, hover over the section and click the pencil icon (Edit) in the top-right corner of the About section
The About section editor will open in a pop-up window

Step 3 — Add Your Link in the Text

In the text editor, position your cursor where you want the link to appear — typically at the end of your bio, after your description
Type or paste your URL directly into the text. LinkedIn will automatically convert it into a clickable hyperlink when your profile is viewed
You can add a short label before the URL: for example, "See all my resources and services here: https://linkmi.bio/yourname"
Click "Save" to publish your changes

Your link is now live in your About section. Anyone who visits your profile on desktop or mobile can click it.

Pro tip: LinkedIn About sections can be up to 2,600 characters. Most people only show the first 3 lines before a "Show more" prompt appears. If you want your link to be visible without requiring a click to expand, place it within the first 2-3 lines of your About text.

How to Add a Website Link via LinkedIn Contact Info

LinkedIn's Contact Information section has a dedicated Website field that supports up to three URLs. This is a more structured place for your links, though it requires an extra click to find.

Desktop Instructions

On your LinkedIn profile page, click "Contact info" (usually appears below your profile headline, next to your connections count)
In the contact info panel, click the pencil icon to edit
Scroll down to the "Website" section
Click "Add website" and enter your URL
In the dropdown next to the URL field, choose a link type label: "Personal website," "Company," "Blog," "RSS Feed," "Portfolio," or "Other"
If you select "Other," you can type a custom label (up to 30 characters) — use this to write something descriptive like "My Link in Bio Page" or "Free Resources"
Click "Save" to publish

You can add up to three website URLs this way.

Mobile Instructions

Open the LinkedIn app on your phone
Tap your profile picture in the top-left to go to your profile
Tap the pencil icon at the top of your profile to edit
Scroll down to "Contact info" and tap it
Tap "Add website"
Enter your URL and choose a label type
Tap "Save"

The contact info section is less prominent than your About section — visitors need to actively click "Contact info" to see these links. Use it as a supplement to your About section link, not as a replacement.

LinkedIn Creator Mode: The Featured Section for Links

If you post content regularly on LinkedIn, enabling Creator Mode unlocks the Featured section — one of the most powerful places to put links on your entire profile.

The Featured section appears near the top of your profile, just below your headline and contact info. You can pin up to a handful of items: LinkedIn posts, LinkedIn articles, external links, or uploaded documents. Crucially, external links show as preview cards with an image, title, and description — much more visually compelling than a plain URL.

How to add a link to your Featured section:

On your profile, click "Add profile section" and look for the Featured section
If you have Creator Mode enabled, you should see the Featured section near the top of your profile — click the "+" button to add content
Select "Add a link" from the options
Enter the URL of the page you want to feature
LinkedIn will automatically pull in the page title and description — you can customise both
Click "Save"

Your link now appears as a visual card near the top of your profile — far more prominent than a URL buried in your About text.

To enable Creator Mode:

Go to your profile > scroll down to "Resources" > click "Creator mode" > toggle it on. You'll need to select topics you post about (hashtags) and optionally add a custom "Follow" button URL.

What Link Should You Put in Your LinkedIn Bio?

LinkedIn is a professional platform. The link you share should reflect that — but "professional" doesn't mean boring. It means useful, clear, and relevant to what your visitors are looking for.

Here are the most effective options depending on your goals:

If you're a consultant, freelancer, or service provider: Link to a page that clearly explains your services and includes a way to get in touch or book a call. A link in bio page that lists your key services, past client results, and a "Work With Me" button works better than a homepage.

If you're a LinkedIn creator building an audience: Link to your newsletter signup or your most valuable free resource. LinkedIn followers are valuable, but email subscribers are more resilient to algorithm changes.

If you're job searching or open to opportunities: Link to your online portfolio, your personal website, or a page that shows your work and testimonials.

If you run a company or brand: Link to your company website, a free trial page, or a specific landing page — not your generic homepage, which requires visitors to self-navigate.

One principle applies in every case: one destination is almost always better than several. Don't try to send LinkedIn visitors to your website, your Twitter, your YouTube channel, and your Calendly all at once. Pick the one most important next step for your audience and lead them there clearly.

One Link to Rule All Your LinkedIn Traffic

If you're active on multiple platforms — LinkedIn, Instagram, TikTok, YouTube — managing links across all of them separately is inefficient and inconsistent. Change one link and you have to remember to update it in five places.

The solution used by most professional creators and consultants is a link in bio page: a single URL that you put in every bio on every platform, and that contains all your important destinations in one place.

Your Linkmi page can feature:

A booking link or contact form
Your newsletter signup
Links to your best content or case studies
Your social profiles
Your product or service pages
Your digital business card

When you have a new lead magnet, a new case study, or a new product to promote, you update your Linkmi page once — and that update is live instantly everywhere your audience finds you. No more outdated links on LinkedIn while your Instagram is already pointing somewhere new.

For LinkedIn creators and B2B professionals specifically, Linkmi gives you analytics showing how much traffic is coming from LinkedIn versus other platforms, which links your LinkedIn audience clicks most, and what content is converting the most.

See how consultants and B2B creators use Linkmi for LinkedIn

Learn how LinkedIn creators build personal brands with a bio page

Set up your LinkedIn link in bio page with Linkmi — free

FAQ

Can you add a clickable link in your LinkedIn bio?

Yes. The most straightforward way is to paste a URL directly into your "About" section — LinkedIn automatically converts it into a clickable hyperlink. You can also add up to three website links in your Contact Information section, which visitors can access by clicking "Contact info" on your profile. For maximum visibility, add your link in the first 2-3 lines of your About section so it's visible without requiring a "Show more" click.

Where does a link appear on a LinkedIn profile?

Links on LinkedIn appear in three main places: in the body of your About section (most visible), in your Contact Information section under "Website" (visible after a click), and in your Featured section if you have Creator Mode enabled (appears as a visual card near the top of your profile). The About section and Featured section are the most prominent placements for driving traffic.

How many links can you add to LinkedIn?

You can add up to three URLs in your Contact Information (Website) section. In your About section, there's no strict limit on URLs — you can paste multiple links into the text. In your Featured section, you can pin multiple external links, though most creators pin 2-4 to keep the section focused. In practice, having one clear, prominent link is more effective than scattering many links across your profile.

What is the best link in bio tool for LinkedIn creators?

For LinkedIn creators and B2B professionals, Linkmi is a strong choice because it lets you build a clean, professional-looking page that centralises your key destinations (services, newsletter, case studies, contact form) without the generic look of basic link aggregators. Linkmi also provides analytics showing how much of your traffic comes from LinkedIn specifically — useful data if you're actively trying to convert LinkedIn followers into leads or email subscribers.

How do I use LinkedIn to drive traffic to my link in bio page?

The most effective approach combines great content with consistent calls to action. Post regularly on LinkedIn — insights, frameworks, case studies, or opinion pieces — and include a call to action in your posts pointing people to your bio. You can reference your link in bio page in your post body ("I break this down in detail on my resource page — link in bio"), in comments you leave on your own posts, and by adding it to your Featured section so it's visible even to people who discover you but don't read all your posts. Profile views convert at higher rates than feed impressions, so any post that generates profile visits is especially valuable.

How to Add a Link in Bio on LinkedIn (2026 Guide)