Facebook may not be the first platform creators think of for link sharing, but with nearly 3 billion monthly active users, it remains one of the largest traffic sources on the internet. Whether you run a personal profile, a business page, or an active group, knowing exactly where and how to place your links can make a real difference for your reach.
This guide walks you through every place Facebook lets you add a link — and explains what kind of link actually belongs there.
Where Can You Add Links on Facebook?
Facebook gives you several places to include links, depending on whether you're using a personal profile, a business page, or a group:
- Personal Profile — The "About" section has a dedicated website field, and your intro section can display a short bio with a link.
- Business Page — The page's "About" section and the "Website" field in page details are the main spots.
- Groups — As an admin, you can pin a post with a link to the top of the feed.
- Posts and Stories — You can always share links directly in posts, though these are temporary and get buried quickly.
The most durable, always-visible placement is your bio or "About" section. That's what this guide focuses on.
Adding a Link to Your Facebook Personal Profile Bio
Facebook personal profiles have an "About" section that most visitors check before following or connecting. It includes a website field and a short intro that can carry your key link.
Step 1 — Go to Your Profile
Open Facebook and click your profile picture or your name in the top navigation to reach your personal profile page. On mobile, tap the menu icon and then your name at the top.
Step 2 — Edit "About" Section
On your profile page, look for the "Edit Profile" button (desktop) or scroll down to the "About" section and tap "Edit" (mobile). This opens the section where you can fill in personal details, work history, and — most importantly — your website.
On desktop, you can also click directly on the "About" tab beneath your cover photo. Then choose "Contact and basic info" from the left sidebar to find the website and links field.
Step 3 — Add a Website or Link
In the "Contact and basic info" section, you'll see a "Website and social links" area. Click "Add a website," paste your URL, and save. Facebook will display this link on your profile's About section, visible to anyone who views your profile.
What to paste here: Rather than a single product page or social media URL, this is where a link in bio page shines. A single URL like linkmi.io/yourname can point visitors to all your links at once — your store, newsletter, YouTube channel, and more.
Adding a Website Link to a Facebook Business Page
Facebook Pages for businesses and creators have a more prominent website field that appears in the page's left sidebar on desktop and in the "About" section on mobile. This is one of the most-visited parts of a Facebook Page because people check it before contacting a business.
On Desktop
- Go to your Facebook Page and click "Edit Page Info" (you need to be an admin).
- In the panel that opens, look for the "Contact" section.
- Find the "Website" field and enter your URL.
- Click "Save Changes."
Your website link will now appear in the left-hand column of your page, visible to all visitors without them needing to scroll or search.
On Mobile
- Open the Facebook app and navigate to your Page.
- Tap "Edit Page" near the top.
- Scroll to the "Contact info" section.
- Tap "Website" and enter your URL.
- Tap "Save."
On mobile, the website link appears in the "About" section of your page. Visitors on mobile see it when they tap the "About" tab or swipe through your page details.
Pro tip: Facebook Pages also support adding a call-to-action button (like "Visit Website," "Book Now," or "Learn More") that sits prominently under your cover photo. Set this to point to your link in bio page for maximum visibility alongside your website field.
Pinning a Link in a Facebook Group
Facebook Groups don't have a traditional "bio" in the same sense, but group admins have a powerful alternative: pinned posts. A pinned post appears at the very top of the group feed, above all other content, making it the first thing members and new visitors see.
To pin a link post in your Facebook Group:
- Create a new post in the group and include your link. Write a short description explaining where the link goes and why it's valuable for group members.
- After posting, click the three-dot menu (…) on the post.
- Select "Pin Post" from the dropdown menu.
- Confirm the action.
Your post with the link will now stay at the top of the group. Update it periodically — monthly or whenever your key link changes — to keep it relevant. Many group admins pin a link to a free resource, community newsletter, or course landing page to convert group members into subscribers or customers.
What Link Should You Put in Your Facebook Bio?
This is the question most people overlook. They add a link — usually their homepage or Instagram profile — and call it done. But there's a better approach.
Your Facebook bio link is often the first click someone makes after discovering you. If you send them to a homepage that doesn't explain who you are, or to a single product when they might want to explore more, you lose them.
Instead, consider what you actually want visitors to do:
- Creators: Link to a page that shows your YouTube, Spotify, newsletter, merch, and latest content in one place.
- Small businesses: Link to a page with your booking form, online store, contact info, and social profiles together.
- Freelancers and consultants: Link to a page with your portfolio, booking calendar, LinkedIn, and newsletter opt-in.
A link in bio page — a single, clean landing page that houses all your important links — is the most effective thing to put in your Facebook bio. You get one URL that does everything.
One Link for All Your Platforms
If you're active on Facebook, Instagram, TikTok, or LinkedIn, managing different links for each platform quickly becomes chaotic. The smarter move is to use one consistent link across every platform: your link in bio page.
With Linkmi, you create a single page at linkmi.io/yourname that holds all your links, and you update it in one place. Change a product link, add a new event, or reorder your priorities — every platform that points to your Linkmi page automatically gets the updated version.
This is especially useful for Facebook because the platform's algorithm limits link reach in posts. When you put your one key link in your bio, it stays visible regardless of algorithm changes. You drive visitors there from comments, stories, and posts, and the bio link handles the rest.
Create your free Linkmi page and add it to your Facebook bio today.
You can learn more about building your first link in bio page in our guide on how to make a link in bio page, and see why these tools matter for businesses in link in bio for small business.
Related Articles
- How to Add a Link in Your Instagram Bio
- How to Add a Link in Your TikTok Bio
- Link in Bio for Multiple Links: Best Tools and Strategies
- Link in Bio for Small Business: Complete Guide
- What Is a Link in Bio Tool?
Frequently Asked Questions
Can you add a clickable link in a Facebook bio? Yes, Facebook allows clickable links in the "About" section of both personal profiles and business pages. For personal profiles, go to Contact and basic info and add your website. For business pages, edit the page info and fill in the Website field. Both are visible to anyone who views your profile or page.
How do I add a website to my Facebook Page? Go to your Facebook Page, click "Edit Page Info" (you need admin access), and find the Website field in the Contact section. Enter your URL and save. The link appears in your page's left sidebar on desktop and in the About section on mobile.
What is the best link in bio tool to use with Facebook? Linkmi is a free link in bio tool that lets you create a single landing page hosting all your important links. You add that one URL to your Facebook bio and update your links anytime without changing your Facebook profile. It works across Facebook, Instagram, TikTok, and any other platform simultaneously.
Can I use the same link in bio for Instagram and Facebook?
Absolutely, and this is actually the recommended approach. Using a link in bio tool like Linkmi gives you one consistent URL — for example, linkmi.io/yourname — that you place in your bio on every platform. When you update your links in Linkmi, all platforms point to the updated page automatically.
How do I pin a link in a Facebook Group? Create a post in your group that includes the link you want to highlight. After posting, click the three-dot menu on the post and select "Pin Post." The post will stay fixed at the top of the group feed, making it the first thing members see when they visit the group.